The ad serves as a lighthearted approach to explaining the company's logo, which is often mistaken for "QC" instead of "ON."

Tennis great Roger Federer and Sesame Street’s Elmo have teamed up for the Super Bowl 2025. For Swiss running shoe company On, the pair clear up the common misconception around On’s logo -- often misread as QC.

Roger Federer recently starred in a hilarious ad campaign alongside Sesame Street’s beloved red muppet, Elmo, for the Swiss athletic shoewear brand On.