Kendrick Lamar's streams for his culture-dominating 2024 song "Not Like Us" soared some 430% on Spotify in the hours after his halftime performance during the Super Bowl on Sunday night, and the nine other songs he performed as part of his 13-minute medley reached into the double digits for a 175% total gain,

Lamar performed a segment of the "Not Like Us" diss track during his Super Bowl halftime show, including some of the most scathing lyrics directed at Drake, like “Say, Drake, I hear you like 'em young" and "tryna strike a chord,

After much speculation, the Super Bowl halftime performer ended up performing two of his summer diss tracks aimed at rapper Drake, “euphoria.”