“We don’t scratch chests or bellies,”George ... and one in Manhattan — focused on providing ASMR services such as gentle back scratching and tracing, light touch and the use of brushes ...

“My mom is still alive,” said the 65-year-old. “I can get a back scratch whenever I want.” Gentle scratching can trigger ASMR, or autonomous sensory meridian response, a tingly feeling in ...

Billie Eilish can add ASMR icon to her list of accolades as fans notice the likeness between her chart-topping album and the techniques used within the internet phenomenon. As the powers of ASMR ...