All three phones have the same prices as last year's Galaxy S24 family, but they've all seen changes: The standard $800 S25 has all the new AI tricks and upgrades, the $1,000 S25 Plus builds on that with more storage and battery in a larger-format handset and finally the most premium (and most expensive) $1,

The Galaxy S25 Ultra comes with a new ceramic glass layer that is four times more scratch resistant – it could eventually roll out to other brands too.

The new Galaxy S25 line was officially launched at Samsung Galaxy Unpacked today. However, it took Samsung a long time to get to the main event. Unlike previous events where the latest smartphones kicked things off, it took 30 minutes for Samsung to start talking about the S25 and a whole hour to eventually even show off the S25 line.