A new generation is set to emerge in 2025, as Generation Alpha makes way for the arrival of Generation Beta. A blog post by social researcher and futurist Mark McCrindle — credited with defining the ...

Not too long ago, people began investing in their mid-30s. Now, it’s common to see kids investing in their late teens.

Millennials may have pioneered avocado toast and skinny jeans, but Gen Z isn’t impressed. For the younger generation, millennials have started to resemble the Boomers they once rebelled against ...

Next → The millennials are an even larger group with 87 million, but much more diverse — only 56% are white. Next → See how diverse your generation is by rolling over the chart below.

Gen Z is expected to outspend millennials on Valentine's Day, with an average spend of $208, compared with millennials' $200.

Gen Beta's (or Gen B) predecessors are Gen Alpha (2010–2024), Gen Z (1996–2010), Millennials (1981–1996), Gen X (1965-1980), the Baby Boomer Generation (1946-1964) and the Silent Generation ...

Millennials popularized skinny jeans ... statement pieces is experimental and innovative so Gen Z wins this round as well. The way each generation discovers and shares fashion has evolved ...