The Zomato app and brand name will remain unchanged. Blinkit grew materially larger than Zomato’s food delivery business in the past year. A number of analysts estimate that Blinkit will grow to account for as much as 70% of the group’s value in the coming year.

Indian food and grocery delivery platform Zomato said on Thursday it will rename the company to "Eternal" and unveiled a new logo, a move that comes more than two years after it began using the new name internally.

Deepinder Goyal, CEO, Zomato has made this announcement on his official social media handle on X by posting the formal announcement letter.

The decision to rename Zomato Ltd. to Eternal Ltd. stems from the company's broader vision of building an enduring institution that lasts beyond its current leadership. "We shape our institutions, and then they shape us," he said, emphasizing that Eternal is more than just a name change--it represents a mission statement.

In a move that has surprised many, the online food delivery platform, Zomato, has decided to change the name of its parent company ‘Zomato Limited’ to ‘Eternal Limited.’ In a letter to shareholders, Zomato boss Deepinder Goyal said that the company's board has approved the name change.