Victoria Beckham is giving the people what they want! The fashion designer is gushing over his husband David Beckham’s new underwear campaign for Boss on Instagram.

The corridors on the way down into the cavernous, screen-walled venue were lined by some of the images of Beckham which, by the time this post is published, should be generating exactly the level of focus on its new bodywear range that Boss was hoping for.

Victoria Beckham can’t help but fangirl over her husband David Beckham’s latest steamy photoshoot. The fashion designer, 50, took to Instagram to share a sultry snap from

Now, David Beckham has joined the pin-up boys club, and stripped to his boxers for a BOSS underwear campaign — and internet-breaking attempt. The footballer turned BOSS ambassador is pictured in various states of hyper-sensual recline: man-spreading on a leather chair in a seedy,

The sports star, who signed a multiyear global partnership and design deal with Hugo Boss for the Boss brand last May, is now stripping down to his skivvies for the Boss One Bodywear collection. It will be the first true underwear campaign for the German apparel brand and the marketing plan is extensive.