What does ASMR mean on TikTok? It's an ongoing sensation among users who feel calmed by videos that feature it.

The lifestyle expert, 83, who stars in MAC Cosmetics' newest campaign titled "I Only Wear MAC," wore a sexy, nude-colored silk robe to film an ASMR video for the makeup ... After sharpening a lip ...

“Finally, the pièce de résistance: the soft serve ice cream sundae, a towering edifice of dairy majesty topped with a cherry-colored mystery sauce that whispers, ‘I’m probably not ...

The White House has joined the ASMR trend by posting its own video on Instagram, sparking a range of reactions from ...

"There's no way this is real and there's no way this is the actual White House account," said one ASMR YouTuber.

YouTube is filled with ASM-artists who make videos where they're answering questions in a whisper, quietly putting on make-up, simulating a haircut or visit to the doctor, and playing board games just ...