But here's what years of SaaS churn analysis have taught me—that sudden departure wasn't sudden at all. Take the story of a digital adoption platform provider who was stumped by rising churn rates.

Customer sentiment analysis is taking a bold leap forward with emotion mapping, real-time tracking and cultural insights.

Connected AI can help you "listen" to the voice and behavior of your customers, your competitors customers and your team.

The firm's analysis indicates that Block Inc. has effectively ... due to factors such as reduced gross additions or increased churn of unverified users, has already occurred.

Analysts John Colantuoni and Brent Thill also point to normalized buyer churn as a factor in the upgrade. The previous ramp up in churn weighed on GMS and caused an increased reliance on marketing ...