For brands and online publishers, developing and deploying predictive modeling techniques to identify customers at-risk to churn is not rocket science. But it is pretty close. One of the simplest ...

This study found that segmenting customers before applying predictive models significantly improved the accuracy of churn predictions. The results indicated that SVM outperformed logistic ...

Churn is defined in the telecom industry as the number of customers disconnected during a month vs. the total size of active customer base, and is usually expressed as a percentage. It measures the ...

SaaS financial models are more than just crunching numbers. They provide your B2B film production software business with the ...