The NBA season is really heating up, and trade deadline drama is at its peak. The post Nike Rejected LeBron James’ Idea for ...

Be ready to swipe through your SNKRS app and the San Francisco Foot Locker on Feb.14 for a chance to buy any of the models.

Nike’s latest TV ad is another slick paean to individual empowerment and prevailing despite the naysayers. Centered around Memphis Grizzlies star Ja Morant, the commercial features various ...

LeBron James' sneaker empire is adding another heavyweight to its legacy with the Nike LeBron 22 “Black Label.” Limited to just 1,984 pairs as a tribute to his birth year, this premium edition arrives ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

Bryce James echoes his dad when it comes to basketball. Last summer, the 17-year-old was involved in an altercation with an ...

Nike LeBron Witness 8 Basketball Shoes are now ... A Max Air unit in the midsole makes you feel like you are “walking on air” like King James himself. They're also very grippy thanks to ...

In case you're an 'early to bed early to rise' person, the NBA landscape has just turned upside down in your sleep. The post ...

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports marketing program at Ohio University, Hill had cajoled his way into what he ...

While Nike secured James' services, the Lakers star has revealed ... "I look at it - 10 million f**king dollars. "My mom looked at it, and me and my mom were living in an apartment, Section ...

King James revealed Reebok offered him a $10 million check on the spot while he was in high school. The deal was to secure him to the brand but not take pending meetings with Nike and Adidas.