For Starbucks ( SBUX) CEO Brian Niccol to achieve maximum greatness — which would boil down to a sustained turnaround in North America sales by later this year — he must improve consumer perception ...
Sales dropped 4% in the U.S. and worldwide in the latest quarter, compared to the previous year, marking the fourth quarter of declines in a row. Niccol, who was nabbed from Chipotle, is reportedly ...
Spring is just around the corner, and that means fresh, floral and vibrant flavors are about to hit coffee shop menus.
There are endless threads to pull with Starbucks’ turnaround, down to the very ink on customers’ cups as they order. But CEO ...
Coffee lovers heading to Starbucks can expect to see a scaled-down menu. The coffee giant is cutting about 30% of its drink ...
Starbucks CEO Brian Niccol announced plans to scale back the company's food and beverage offerings by 30% as part of a ...
These customers will be able to enjoy free refills on hot brewed or iced coffee, or hot or iced tea during their visit.
CEO Brian Niccol revealed plans to cut 30% of its food and beverage offerings as it works to simplify its menu. It is part of ...
Starbucks is set to eliminate a significant number of drinks and food options in the coming months as part of the company’s<a ...
“In the coming months, you’ll see us begin to optimize our menu offerings, resulting in roughly 30% reduction in both ...
The Seattle-based coffee giant just confirmed that it's bringing back two fan-favorite lavender drinks — along with an ...
Starbucks fans can now get free refills for some drinks — but not all. The coffee chain is also bringing back its self-serve ...