A professor of marketing at Northwestern University's Kellogg School of Management said most ads were in development during ...

He’s not about the glory for himself, he’s a team player. He always wanted to win at Central. That was his main thing: ...

Follow along for live updates and analysis as the Kansas City Chiefs take on the Philadelphia Eagles in Super Bowl LIX at the ...

Alabama men’s basketball survived a comeback bid from Arkansas on the road Saturday night, winning 85-81 despite leading by ...

Texas assistant coach Elana Lovato made a bold statement to head coach Vic Schaefer last month after the Longhorns were ...

Here's a closer look at Kansas City Chiefs QB Patrick Mahomes' college career, where he starred for Texas Tech: ...

Did US Senator and former Texas Tech football coach Tommy Tuberville recruit Kansas City Chiefs quarterback Patrick Mahomes?

How to Watch former Texas Longhorn Xavier Worthy try to become first UT player to score a TD in a Super Bowl as his KC Chiefs ...

Texas football junior running back Jaydon Blue has declared for the 2025 NFL draft, according to his social media posts Sunday afternoon. Blue saved some of his best for last, scoring both of the ...

Madison Booker had 20 points and 11 rebounds, and Rori Harmon hit two critical free throws in the final seconds as No. 4 Texas beat No. 2 South Carolina 66-62 Sunday, ending the Gamecocks’ 57-game ...

Madison Booker had 20 points and 11 rebounds, and Rori Harmon hit two critical free throws in the final seconds as No. 4 ...

South Carolina women's basketball's poor offensive execution and a lack of ball movement was an apparent problem in the loss to Texas on Sunday ...