Uber saved $35 million annually by rethinking its marketing strategy. Learn how they discovered the inefficiencies of Meta ...

MUMBAI: Love is best served sweet, and this Valentine’s Day, Bakingo is layering up the romance with its “Layers of Love” ...

Flipkart’s chief product and technology officer (CPTO) Jeyandran Venugopal has resigned from the ecommerce giant due to personal reasons.

Experts say that brands that communicate directly with their audience always work well. And who better to lead that effort ...

The initiative highlights the unsung heroes of India’s product ecosystem and inspire future product management talent ...

On a quarterly basis, the ad expenditure for the food delivery platform ... December quarter of the previous financial year. Notably, Zomato witnessed a 2% quarter-on-quarter and 17% year-on ...

The brand is spending 10–15% of its overall marketing budget on the Fatt Se Garam campaign, which aims to strengthen its ...

The ‘Fatt se Garam’ campaign features a multi-channel approach, with social media content, CGI videos, and influencer ...

The ultimate food stop, Zomato of Deepinder Goyal, gets approval to rebrand itself as 'Eternal'. New logo for the same gets ...

Zomato has announced it will change its corporate name to Eternal Ltd, marking a major rebranding move aimed at reflecting ...