Britney, Beyoncé and Pink’s Pepsi commercial could have been Super Bowl ad gold — only it never actually aired in the U.S.

Amazon Ads is rolling out Brand+, a new offering for marketers combining "trillions of signals" from shopping, browsing and ...

Super Bowl spots still showcase film and TV stars such as Ben Affleck or Meg Ryan, but brands are increasingly teaming them ...

Expectations are high that the two synergistic and growing channels can deliver on the promise of full-funnel, data-driven ...

Companies that didn’t start in retail are now competing for shoppers’ attention and spend as they become retailers themselves ...

Brand+ builds on Amazon Ads recent AI-driven programmatic media buying innovations, including the launch of Performance+, ...

Moving forward, Amazon DSP’s Brand+ – “an industry-first AI-driven optimization capability” – is available for “all advertisers”.The announcement:Amazon Ads today announced that Brand+ in the Amazon ...

NFL games on Prime Video grow viewership, but still lag behind peer broadcast networks. This article, Amazon reports ad ...

The brands we work with are excited to appear across this platform, as they understand the value in appearing within premium ...

In the first version, users only get a message suggesting they buy Twitch Turbo for $11.99 to avoid ads. This subtle hint already clearly indicates Twitch's new direction regarding ad blockers.

Elon Musk’s social media company X has expanded its existing lawsuit accusing advertisers and the World Federation of ...

Several apps like Lemon8, RedNote, Fanbase and Twitch are getting attention as the date of a potential TikTok ban draws closer.