When I design for the S Woman, I envision someone who’s confident, unique, and passionate about her life. She works hard towards her goals and makes a positive impact on the world. I …

Serena dreams big and lives her life even bigger. She’s not even close to done. Welcome to Serena’s World. The official site of Serena Williams.

May 30, 2018 · Serena debuts as a 12-piece collection on its own e-commerce site—and with its own crest, which features a few of Williams' favorite things, like tennis and her dog, Chip....

May 30, 2018 · Serena Williams on new fashion line "Serena," returning to the court with confidence and how motherhood, marriage and #metoo affect her.

Jun 13, 2022 · Serena has been the queen of the women’s tennis world for the past 2 decades. Complimenting her aura, Williams opted to give life to her love for fashion. The result? Birth of …

May 30, 2018 · Just one day after winning her first Grand Slam match since giving birth to daughter Olympia, Williams is debuting her first eponymous fashion brand, Serena. With …

Feb 24, 2022 · Serena Williams took to Instagram on Wednesday to announce the release of her latest collection for her sustainable fashion line 'S by Serena'. The outfits from the collection, …

May 30, 2018 · One day after Serena Williams made headlines for wearing a "catsuit" on the court at the French Open, the 23-time Grand Slam champion has launched a fashion line of her …

May 30, 2018 · Serena Williams launches her own clothing line —Tennis Channel Plus features up to 10 courts of live action from Roland Garros beginning Sunday, May 27 at 5:00am ET.

Aug 5, 2021 · The S by Serena proprietor announced a new line of womenswear entitled Xena on social media this week, marking the debut in a pair of eye-catching leggings. “Strong leggings …