Dec 3, 2024 · From Coca-Cola to Brat to Salesforce, the Marketing Week team reveals the first eight campaigns that make up our best of 2024.

Dec 14, 2024 · Prime Hydration saw its sales drop by £63.1m this year, despite strong performances from fellow energy drinks brands Red Bull and Monster.

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the challenge of defining a new category to growing brands globally, it’s …

6 days ago · All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.

Dec 9, 2024 · Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles in 2025.

Aug 9, 2024 · Why It Works is a look at the behavioural science techniques that have inspired iconic marketing executions. First up, how Compare The Market created fluent devices that …

Nov 26, 2024 · As more B2B brands embrace creativity it’s essential the foundations of good marketing are not forgotten. As ever, consistency is crucial.

Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.

Nov 29, 2024 · TikTok is going all-in on live shopping to make a success of the format. Beauty brands are seeing the most momentum - but should others be excited?

Jan 3, 2025 · Chief innovation officer Mark Sandys and global consumer planning director Giles Hedger on new eras and brand building’s “double manoeuvre”.